For what is essentially a collection of dance floor tracks, Joshua Iz’s It Iz What It Iz flows with all the peaks and valleys of an artist album.
joshua iz
Joshua Iz, Vizual Rydims #2
February 11, 2010 – 11:01 PM
Back in 2000 at the apogee of Classic Records and Music For Freaks, DJs and producers such as DJ Sneak, Justin Harris and of course Derick Carter were de rigour. The entire Chi-Town bent on boompty bass lines and a serious penchant for fun sounds, be it the unfortunately too short lived Charleston house sound exemplified by Greens Keepers’ “What’s Your Man Got To Do With Gan” (and check the Igloo Records and G-Swing imprints) to bells, whistles, meows and barks blew up dance floors and headphones. On the flip side there were the deeper house sounds of Chicago with Iz & Diz’s enduring “Mouth” on Classic and “If You Love It, Dub It” on Silver Network. That’s probably how you know Iz; these days he’s all about his new imprint Vizual Records, using it as a vehicle to release music across the gamut of electronic music from Jamaican dub to Detroit techno. As with many contemporary solo artist led imprints, all the initial releases have been by Iz himself, but they’ve not lacked diversity. After an honorary bow to boompty on the first Vizual Rydims release, he decided to take a slightly deeper, Detroit lean while attempting to retain a hint of breeze from the windy city.
Joshua Iz, Flower Sparks
November 4, 2009 – 11:01 AM
There is a long tradition in aesthetics presupposing that art should aspire to resemble nature. Art’s artifice, all the craft and design, should disappear from view, leaving behind only a surface on which elements seem to move with natural necessity. The enjoyment of art stems in part from experiencing something that seems almost like nature, while all along still knowing somehow that it’s artificial, shaped by the hands of man. The chance of enjoying the four tracks offered up by Joshua Iz for his second release on his own Vizual Records thus seems summed up by the title. “Flower Sparks” reflects how these numbers seem to unfold organically, yet also use a distinctly synthetic sound palette that reminds you of the electrical energy whirring through machines that makes it possible. What’s more, I wouldn’t be surprised if “Flower Sparks” was the name of the VST plug-in Joshua used to generate the synth lines that take center stage throughout — buzzing with electric warmth, they wind through twisting melodies in fluid undulation.